My Story
I am curious, passionate, artistic, and a problem-solver. My superpower is a relentless drive to keep solutions simple, yet creatively impactful
2010
The College Kickoff
II entered college with a creative spark and a love for all things design. Little did I know, this journey would shape my passion for blending creativity with strategy.
"I learned that art speaks what words are unable to explain"
2013
Dive into the World of Design
After two years in college, I took the plunge and built SAF Creative House—my agency, where I could shape brands and create impactful designs that told stories and solved real-world problems. (I may or may not have spent more time perfecting logos than studying for exams… but hey, priorities!)
2015
Graduation and Career Highlights
Bachelor degree in Graphic Design & Digital Media
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By: Princess Nora Bint Abdulrahman University, KSA
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GPA (4,76 out of 5) , Graduated with a First Class Honor
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Started my professional journey as a Graphic Designer at various agencies, learning the ropes and building my skills.
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Developed Jalsah App and Bsr3ah App, both of which reached a total of 9 million downloads, marking a milestone in my career and fueling my passion for creating user-centric digital experiences.
2016
The Teaching Twist
While running my agency, I also found myself in the classroom, rebuilding syllabi and teaching Graphic Design & Digital Media. It was a great way to share my journey and help students find their creative voice.
2017
The Game-Changer
Along the way, I dove into game design, not just creating entertainment but games that celebrated culture and bonding. I worked in an events and advertising agency, where I led the design of event branding and promotional materials. It was an exciting time, creating experiences that brought people together, and it helped me understand how impactful branding and marketing can be in shaping experiences. It was a fun and meaningful way to bring people together through creative play.
2018
The Business Leap
I then moved into government privatization, diving deep into business and economics, which was a world vastly different from creative design. The challenge was learning to communicate my creative ideas within a structured environment, but it ultimately helped me combine my artistic vision with strategic thinking. In B2B marketing during the early days of Vision 2023, I learned how to align creativity with business transformation, which was a major turning point in my journey.
2019
Designing the Future: From Creative Visionary to Customer Experience Nerd
I made a significant shift from marketing to customer experience. Coming from a creative background with expertise in user experience and interface design from developing my apps, I already had a solid foundation in creating engaging, user-centric products. To complement that, I took courses in digital marketing, which gave me a deeper understanding of the customer journey. This was a huge turning point in my professional career, where I was able to merge my creative skills with a more strategic approach to customer experience, focusing on delivering seamless, end-to-end solutions.
2022
Designing Dreams: Transforming the Tourism Experience
And then came tourism—the cherry on top of my career journey! I dove into creating unforgettable experiences, focusing on the end-to-end visitor journey. With a strong emphasis on branding and user experience, I had the opportunity to shape how people experience Saudi Arabia’s tourism, from VisitSaudi to Saudi Partner, B2B & B2B platforms.
This phase was a fast-paced environment with ever-changing priorities. My ability to adapt quickly and lead teams through constant shifts helped drive seamless collaboration. I boosted my leadership skills, ensuring we met tight deadlines while crafting unforgettable experiences.
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2024
Let’s Continue the Story
Together, we can build a future that inspires, connects, and creates unforgettable experiences for everyone.