About Us
Our Story
Empowering Brands Through Creativity and Experience
Saf Creative House began with Safanah Alhumaid, a creator and strategist with 13+ years of experience across branding, UI/UX, marketing, and customer experience. From the start, the studio was built on one belief: experience is the core of every successful brand.
We create brands that speak with clarity, products that feel intuitive, and content that resonates with real people. Every touchpoint matters, and we obsess over the moments that shape how customers feel, behave, and remember.
What sets us apart is the way we merge CX thinking with marketing strategy into one unified approach. We study the journey, understand the emotion behind each interaction, craft the story, and design
Services
Everything we create begins with understanding people
Branding
We craft identities that speak with clarity and purpose. From naming and visual systems to brand storytelling, we build brands that leave a lasting impression
UI/UX Design
We design intuitive digital experiences shaped through research, user behavior, and CX principles. Beautiful interfaces with flows that feel effortless.
Content Creation
From social content to in-app messaging, we create narratives that capture attention and strengthen the relationship between your brand and your audience.
Customer Experience
We map journeys, analyze behaviors, and design interactions that turn users into loyal advocates. A full approach that blends strategy, emotion, and measurable impact.
Jalsah Mobile App
Jalsah began as a small idea rooted in Saudi culture and grew into one of the region’s most loved social gaming apps. Built fully in-house, from branding and UX to content. Jalsah represents our belief in creating products that people naturally gather around.
It’s fun, fast, and designed for real moments with friends and family.
9+ Million
App Downloads across the region
94.7%
Engagement Rate
100K+
Active Users
1.13+ Million
Ads Impressions in 1 month
100%
Culturally Crafted: content, design, and experience
4+ Games
Wide variety of game type
Saudi Arabia’s Favorite Party Game App
Success Stories
Great things happen when you design with culture in mind and users at heart
Recognized by Apple
Founder was invited by Apple to meet Greg Jos during his visit to Saudi Arabia
Top-Played Game in KSA
One of the most played Mobile games in Saudi Arabia
Featured App
Featured multiple times as App of the Day, with a full App Store story
Collab with Jalsah
Brands can now tap into Jalsah’s massive audience through interactive, game-based advertising.
Instead of traditional ads, we help brands show up in a way players actually enjoy — inside the games themselves.
Request a Service
We create solutions built with strategy, shaped by experience, and designed for real impact